Where we go, where we shop, what we buy, what we consider buying, who we like. Decision Analytics is the ability to access this enormous trail of data, ingest it, and apply the learnings on behalf of brands.
There are key decision points along every conversion funnel where decision analytics can tip the balance. Our job is to identify and leverage the power of analytics for our clients.
At B/Search, we have a scientific understanding of data. But we also have an active imagination and curiosity to discover new ways to impact our clients’ business.
Data is abundant, but inert. The trick is to find new ways to wrangle and leverage it with predictive modeling. We identify patterns, uncover opportunities constantly ask, “What if ...”
The best data analytics cannot overcome poor messaging and creative. But it can optimize your media mix and ensures the strongest creative reaches your best customer at the ideal point in the conversion path.
We believe insights drive great advertising, and quantifiable data creates the business intelligence that lead to insights.
Today’s Search Engine Optimization approach requires a multi-faceted methodology that combines content and media buying platforms with integrated strategies for an overall marketing campaign, To get the kind of ROI our clients expect, we need to spend intelligently with specific objectives,optimize constantly and test and refine with proven optimization techniques.
Why is a potential customer searching? Why now? What do they really need? And how does this action fit into the overall consideration matrix? By asking the right questions, we help our clients optimize their sites, purchase the right media and optimize their sites.
Committing to data-driven Digital Performance Marketing means making ourselves accountable. We report out on how every activity impacts your objectives with regularity and specificity.
We have helped our clients make exponential growth in Decision analytic sophistication and opportunity marketing in a relatively short amount of time. If you share our excitement about what’s possible, let’s get started.