To help you earn the highest ROI from your digital performance marketing programs, we start with data. That means gathering, curating, organizing and enabling the data that feeds to our data science team and technology platforms.
Our methodical and consultative approach sets us apart from our competitors.
At the core of every healthy marketing strategy lies the right performance measurement framework. We help our clients identify the key indicators, then build the infrastructure that allows them to see this data differently, to measure performance quickly and—ultimately—to guide smarter investment decisions.
Data management and marketing measurement solutions are the first step in any client engagement. This is a complex but essential exercise that ranges across proprietary first-party data—such as customer and sales—as well as data available from marketing partners and platforms—digital and non-digital.
We collect information from a variety of sources, including client web analytics packages—Google Analytics, Adobe|Omniture, WebTrends, Coremetrics—search engines, social channels, display, email, web visibility rankings, segment data and all forms of client and third-party data.