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Brunner Wins more than 20 Awards at the 2020 Atlanta ADDYs 
Agency Earns Accolades for YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation

 

Brunner employees – along with members of the YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation teams – pose with their awards at the 2020 Atlanta ADDYs. Photo courtesy of Jeff Maggs.

Atlanta (March 13, 2020) – An integrated campaign with undercover beavers. Community-building collateral to support firefighters. This is the work Brunner recently celebrated with clients YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation, bringing home 21 awards from the 2020 Atlanta ADDYs. Earning nine gold, seven silver and five bronze, the agency and its client partners were recognized for work across digital and out-of-home initiatives, from 3D billboards to CGI woodland creatures to a firefighter recruitment campaign and fire station renovation. 2020 honors included:

Gold Professional

• Elements of Advertising, Film and Video

○ Computer Generated Imagery (CGI): “Heist” for YellaWood® Pressure Treated Pine

○ Animation, Special Effects, Motion Graphics: “Heist” for YellaWood® Pressure Treated Pine

○ Animation, Special Effects, Motion Graphics: “Control Room” for YellaWood® Pressure Treated Pine

○ Computer Generated Imagery (CGI): “Control Room” for YellaWood® Pressure Treated Pine

○ Computer Generated Imagery (CGI): “Lumberyard” for YellaWood® Pressure Treated Pine

○ Animation, Special Effects, Motion Graphics: “Lumberyard” for YellaWood® Pressure Treated Pine

• Elements of Advertising, Music With/Without Lyrics: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

• Film, Video & Sound, Television Advertising: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

• Public Service, Out-of-Home & Ambient Media, Corporate Social Responsibility: “ARFR Adopt A Station” for Atlanta Fire Rescue Foundation

Silver Professional

• Elements of Advertising

○ Visual, Art Direction: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

○ Sound, Sound Design: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

• Film, Video & Sound, Television Advertising, Single Spot-Up to 2:00

○ “Lumberyard” for YellaWood® Pressure Treated Pine

○ “Heist” for YellaWood® Pressure Treated Pine

○ “Control Room” for YellaWood® Pressure Treated Pine

• Cross-platform, Integrated Consumer Campaign-Regional/National: “Woodland’s Most Wanted” for YellaWood® Pressure Treated Pine

• Online/Interactive, Social Media Campaign: “Beaver Crawl” for YellaWood® Pressure Treated Pine

Bronze Professional

• Sales & Marketing, Direct Marketing: “Peek & Rappel” for YellaWood® Pressure Treated Pine

• Sales & Marketing, Sales Promotion, Point of Purchase, Free Standing: “Rappel” for YellaWood® Pressure Treated Pine

• Out-of-Home & Ambient Media, Outdoor Board, Digital or Animated-Single Unit: “Yoink” for YellaWood® Pressure Treated Pine

• Out-of-Home & Ambient Media, Outdoor Board, Digital or Animated-Single Unit: “Stack” for YellaWood® Pressure Treated Pine

• Public Service, OOH & Ambient Media, Corporate Social Responsibility: “AFRF Step Forward” for Atlanta Fire Rescue Foundation.

“I’m incredibly proud to be a part of this organization and this team of people – this variety of people. You know that phrase ‘It takes a village’? Well, it takes a village to do creative work…starting with great clients, strategic partners and talent in our agency,” said Jeff Maggs, managing director at Brunner. “We drive measurable results. Our work performs. And part of that is doing great work that gets recognized and continues to help build a place with creative firepower.”

The Atlanta ADDY Awards are the latest accolades for Brunner’s partnership with YellaWood® Pressure Treated Pine and the “Woodland’s Most Wanted” campaign. With additional recognition bestowed by Archive Magazine and with a Graphis Advertising Award and OBIE Award this year, Brunner has proven that forward-thinking creative and results-driven work can both inspire and make a positive impact.

Jeff Shill, creative director at Brunner, said it’s rewarding to do well with tough competition.

“I’m hoping it allows potential clients to know what we’re capable of. We are approaching every problem differently and creatively,” said Shill. “We’re really proud of the fact the client was [at the show] with us. It’s one thing to be recognized by peers, it’s another thing to be recognized by peers and clients.”

Maggs said YellaWood® Pressure Treated Pine and Atlanta Fire Rescue Foundation were incredibly proud to be in attendance with Brunner.

“This isn’t just Brunner’s work, it’s work done with great client partners and vendors. It makes you want to do more,” said Maggs.

Hosted by the Atlanta Ad Club, the Atlanta ADDYs were held on Thursday, February 27, 2020.

 

ABOUT BRUNNER

Brunner is an independent marketing agency that delivers superior results through performance marketing and award-winning creativity. Our mission is to create powerful ideas to positively impact the people we work with and the brands that we serve.