Programmatic Display, OTT & Connected TV Built for Precision
Programmatic advertising uses audience data, automation, and real-time optimization to connect with those most likely to engage, convert, and grow your business.
The Right Message. The Right Screen. The Right Moment.
With premium inventory across display, video, connected TV, streaming audio, digital out-of-home, or emerging media channels, our data-driven programmatic buying helps you choose the right fit for your growth. Every campaign is designed to reach the right audience and provide clear, measurable performance.
Case Studies
Meet your core audience where they are ― with creative that resonates and rewards.
Don’t just reach more people ― connect with the right ones
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Programmatic Display Strategy & Planning
Successful programmatic advertising starts with a clear audience strategy, tailored to your specific goals and budget. Our programmatic display plans leverage audience insights, budget and competitor data to evaluate platforms, inventory sources and targeting methodologies to reach the right people across their full decision journey.
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Programmatic Media Buying & Management
Our team manages every aspect of programmatic campaign execution, from audience targeting and bid strategies to pacing, frequency and performance optimization. Leveraging real-time signals and continuous analysis, we make ongoing adjustments to improve efficiency, maximize reach, and drive measurable business outcomes.
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Brand Safety & Transparency
Protecting your brand is fundamental to campaign success. Using industry-leading verification tools, trusted inventory partners, and rigorous quality controls, we ensure ads appear in brand-safe environments. Transparent reporting provides clear visibility into where media runs, how budgets are allocated, and what results are being achieved.
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CTV (Connected TV) & OTT Advertising
Where audiences consume content is changing. Reach them where they are through OTT and CTV premium streaming environments. OTT and CTV advertising combines the impact of television with the precision of digital targeting, allowing brands to connect with high-value audiences while maintaining transparency and measurable performance.
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Audience-Based Targeting
Display re-engages drop off. Linear TV builds broad reach. OTT and CTV extend it to cord-cutters with enhanced audience targeting and measurable attribution. We leverage first-party data, behavioral insights, contextual signals, geographic information, and advanced audience modeling to identify the optimal mix to engage customers ready to convert.
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Measurement, Attribution, & Reporting
Programmatic success should be measured by business outcomes, not just impressions and clicks. Attribution modeling, incrementality analysis, and integration with our proprietary MAXIMUS platform give a unified view of how every screen is contributing — connecting media performance to KPIs that justify the investment and identifying opportunities.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Brunner provides end-to-end programmatic display, OTT, and connected TV services — including audience strategy, media planning, buying, and campaign management, brand safety and transparency oversight, creative trafficking, and performance measurement. Every program is tailored to the client’s specific goals and budget, with active optimization throughout the campaign flight rather than passive delivery management.
OTT (over-the-top) refers to video content delivered via the internet rather than through traditional cable or satellite, reaching audiences on smart TVs, streaming devices, mobile phones, and tablets. CTV (connected TV) is a subset of OTT that refers specifically to internet-connected television sets and streaming devices. Both offer digital-level audience targeting within a premium video environment. Brunner plans OTT and CTV together as part of a unified digital video strategy, integrated with linear TV and programmatic display to maximize cross-screen reach and efficiency.
Brunner vets every programmatic platform and inventory source before running client campaigns — selecting brand-safe, reputable environments and actively managing exclusion lists to prevent ads from appearing in inappropriate or low-quality contexts. A full-transparency reporting model ensures clients always know exactly where their ads were served and how each placement performed. Fraud detection and invalid traffic mitigation are built into every programmatic program, supported by Brunner’s use of FouAnalytics and related verification tools.
Brunner builds measurement frameworks tied to the business KPIs each client is accountable for — not just impression delivery and viewability metrics. Attribution modeling connects programmatic and CTV activity to downstream outcomes including site visits, lead generation, and revenue contribution. Incrementality analysis isolates the impact of programmatic and CTV from other channels in the mix. All performance data integrates with Brunner’s proprietary MAXIMUS intelligence platform for a unified cross-channel view of marketing performance.
Many programmatic providers focus on inventory buying. We focus on audience intelligence, strategic planning, transparent execution, and accountable measurement. Rather than “run of network” or “run of internet” buys, we’ allocate your budget where it will do the best for you. We start with who you need to reach, identify the environments where they’re most likely to engage, and continuously optimize toward business results. Our cost structure also benefits you. Brunner does not mark up media costs, CPMs, inventory rates, or technology fees, and we don’t accept media rebates tied to client spending levels. We operate with transparent pricing, so clients understand exactly how media dollars are allocated and what services are included.
No. Programmatic allows advertisers to target specific audiences efficiently, making it valuable for both national and regional brands. The key is building the right audience strategy and allocating budget appropriately.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
