Three Key Objects Behind INFOSYS’ CTR lift
Our AdSkate AI pinpointed the image elements and CTAs driving results and recommended optimizations to enhance performance.
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17%
Savings in campaign spend
At a Glance
- Client
- Infosys
- Engagement
- Display Campaign Creative Analysis
- Intelligence
- AdSkate — AI creative intelligence platform
- Duration
- 1 Month
- Creative Analyzed
- 10 creatives, 41 unique attributes identified
Overview
Infosys wanted data-driven truth about what made its display campaign work ― which signals moved results and which ones didn’t.
We put AdSkate to work reading the creative and the campaign together, then mapped performance back to the objects, messages, and calls to action inside the ads.
The payoff was a more defendable way to understand creative performance and make the next round smarter.
The Proof
When campaign creative contained certain objects, it performed better overall. By reflecting these objects alongside top performing CTAs, Infosys achieved 17% savings in ad spend with AdSkate optimizations.
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+47%
Click lift from ‘Learn More’ CTA
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+48%
CPC improvement from ‘drone,’ ‘package,’ ‘sky’ objects
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+17%
CTR lift from targeting key objects ‘data center,’ ‘computer,’ ‘keyboard’
The Goal
Infosys wanted data-driven insights from AdSkate, our AI creative intelligence platform, to assess how its display campaign assets were performing.
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Actionable Signals
Map performance back to specific objects and message elements to give the next round of creative a clearer foundation.
The Challenge
The campaign needed a clearer read on which creative attributes were actually influencing performance across the ads.
The Solution
We used AdSkate to analyze 10 Infosys’ ad creatives and campaign data, evaluating creative attributes and parameters, then tying performance back to specific objects and message elements. It identified 41 creative attributes over a 1-month campaign and determined top performers:
- Incorporating the AI-detected objects ‘data center’, ‘computer’, and ‘keyboard’ boosted CTR by 17%.
- The ‘Learn More’ call to action increased clicks by 47%.
- Featuring the AI-detected objects ‘drone’, ‘package’, and ‘sky’ improved CPC by 48%.
