The Proof Behind Prime Video's Rings Of Power's Reach
Our AdSkate AI connected visual and audio cues to optimize the campaign and drive up engagement.
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+83%
Engagement lift from leading audio line
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4.91M
Total player views
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+68%
Engagement lift from select visual elements
At a Glance
- Client
- Prime Video
- Engagement
- Display Campaign Creative Analysis
- Intelligence
- AdSkate
- Duration
- 2 Months
- Creative Analyzed
- 41 creative assets, 61 identified attributes
Overview
AI analysis of the creative lead to explainable performance, not guesswork.
For Prime Video’s Lord of The Rings: Rings of Power campaign, we put AdSkate to work getting a cleaner read on which elements enhanced Display creative performance.
Analyzing the creative from the 41 assets over two months, AdSkate connected those findings back to campaign data, clarifying how specific visual and audio choices shaped user response.
The Goal
Learn from the live campaign which combinations of attributes boosted performance for the Display creative for Lord of The Rings: Rings of Power and leverage these signals to increase viewer engagement with future ads.
The Challenge
With so much going on in the video creative, from visuals to audio variations, the team needed to understand which creative attributes were actually fueling interest across a large set of display assets. Without that read, performance would be tied to assumption instead of signal.
The Solution
AdSkate analyzed the campaign 41 creatives, identifying 61 unique attributes, and considered performance data for the first two months. We then mapped creative attributes to engagement outcomes. The analysis connected visual cues and leading audio to measurable response, giving the team a clearer view of what to keep building around.
The Proof
The campaign generated 4.91M total player views ― a success ― but what made it the most interesting?
- Visual elements like fire, ring, ocean, and trees led to a 68% increase in engagement.
- The leading audio line, “Sauron needs not armies, but rings. Fight with me.”, led to an 83% boost in engagement.
