RWC Always-On Public Relations Case Study

2.0M

earned media impressions

At a Glance

Client: RWC
Engagement: PR & Trade Publications
Duration: 24 Months
Focus: Building a positive reputation during a difficult moment

Overview

We looked for usable story angles instead of waiting for a big headline to break.

Reliance Worldwide Corporation needed a sharper way to stay visible when fiscal 2022 brought supply chain pressure and only one major announcement: a new acquisition. We kept the PR engine running anyway. The team story-mined angles for interviews, bylines, and product highlights. Trade coverage, original press, and sponsored content widened visibility.

The work focused on trade audiences, clear brand messages, and consistent proof across earned coverage, original press, and sponsored content.

The Proof

An always-on, proactive media relations approach gave the brand reach and a cleaner reputation profile.

100+

Earned stories
24

Months with zero negative mentions

The Goal

Keep RWC visible, earn more interviews and bylines, and surface product stories even in a year with limited company news.

The Challenge

RWC faced supply chain issues and a thin news calendar in fiscal 2022. With only one major announcement of a new acquisition, the brand needed another way to stay in the conversation with industry stakeholders.

Visibility

A slow news year meant there wasn’t anything organic to build on – but they needed to stay relevant.
Perception

Supply chain issues posed a risk to contractor perception of the product that we had to stay out ahead of.

The Solution

We ran an always-on public relations strategy built around story mining, trade coverage, original press, and sponsored content. We centered the work on visibility and perception, then shaped pitch angles that could earn interviews, bylines, and product highlights without waiting for major news to land. Trade Coverage secured includes: