A Website Goodwill of North Georgia Could Count On
Goodwill of North Georgia had website traffic. What it needed was a design that activated that traffic for their mission.
-
+32%
YoY growth in CTA engagement
-
+48%
YoY growth in find a location
-
+13%
YoY growth in job searches
At a Glance
- Client
- Goodwill of North Georgia
- Engagement
- UX & Web Design, We Development
- Project
- Website Redesign and CMS Modernization
- Focus
- Improve backend functionality and frontend performance
Overview
The new site did more for visitors and asked less of the team keeping it running.
Goodwill of North Georgia had a website that brought traffic, but not enough value. For a nonprofit, that gap has a real cost: time, people, and budget pulled away from the mission.
Brunner took a holistic view and rebuilt the experience from the ground up, not just the surface.
The Goal
Give Goodwill of North Georgia a website that does more than attract visitors, one that was easier to manage, more useful to the people it served, and more aligned with the organization’s mission.
-
Visitor Experience
Make the site more useful to the people visiting it, whether they were looking for a location, a job, or a way to donate.
-
Team Empowerment
Give the GNG team the ability to manage and update the site without relying on developers or outside support.
The Challenge
The site was bringing in traffic, but it wasn’t creating the value visitors needed. At the same time, the effort required to maintain it was pulling time and resources away from Goodwill of North Georgia’s core work.
The Solution
Brunner took a holistic view of the website and built a better operating system around it. We refreshed the design, improved the content management system, and gave GNG the ability to update the site without developers or outside support. We also automated key content areas, including real-time event content, so the team could spend less time on upkeep and more on serving the mission.
The Proof
The new website produced clear year-over-year gains in site engagement. It was a sharper experience for visitors and a simpler one for the GNG team to manage.
