Brunner Wins Gold at the 2025 Atlanta ADDY Awards

About the winning campaign

Get Spicy!

The Gold ADDY Award winning campaign was a result of the need to stay relevant in an increasingly competitive QSR market. The brand needed to reignite excitement among its diverse customer base, particularly its growing Hispanic audience, in a meaningful way.

For over half a century, Church’s Texas Chicken has been a cultural landmark, thriving on the same city blocks as hip-hop culture and earning shoutouts from iconic rappers. By collaborating with local artists in the “Get Spicy” campaign, Brunner deepened Church’s community connection, empowered creators, and amplified the brand’s influence, leading to increased sales and cultural resonance.

Brunner immersed itself in the vibrant communities surrounding many Church’s restaurants. One group that truly embodies the heat we bring is the local artists who hustle and bring their unique flavor to the sights and sounds of our neighborhoods. Church’s Texas Chicken has always been about more than just food; it’s a flavor-filled staple in neighborhoods where culture thrives. Leveraging our insights, we developed a campaign showcasing a typical summer day on the block where friends who love hip-hop grabbed some Church’s and started freestyling in the parking lot. We collaborated with real local artists who represent our audience, and worked closely with them to ensure lyrics were true to who they are in real life.