Should Marketers Demand Greater Visibility?

Watch the full discussion

As a marketing leader, your role is evolving. You’re expected to drive revenue, adopt new technology, and prove your impact—all while making sense of an overwhelming amount of data. But do you have the visibility you need to make the right decisions? And how much of that data is truly reliable?

By Brunner Marketing Team

5 Min Read

Understanding ad fraud helps you make better decisions

With data now crucial to marketing success, ensuring its accuracy is more important than ever. Issues like ad fraud and unreliable metrics can lead to wasted spend and poor decisions. Knowing how to navigate these challenges gives you a competitive edge. 

In a panel discussion hosted in partnership with the Home Improvement Research Institute, you’ll hear from:

  • Eric Giesecke, CMO of WesBanco, who shares valuable insights as a client partner of Brunner
  • Patrick Culhane, VP of Brand Strategy, Brunner
  • Kevin Amos, Partner, Digital Media, Brunner
  • Ivan Tafur, Director, Integrated Planning & Media, Brunner
Watch to learn how Brunner helps clients cut through the noise, eliminate wasted spend, and drive real business results.
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Brunner Marketing Team

Brunner team members from across the agency contribute to blog content through their storytelling expertise, from writing and editing to visual design, illustration, and video.

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