When the only thing you have is a hammer, everything looks like a nail. At BRUNNER, we have a proven process, not a pre-conceived prescription for our home improvement and building products clients.
We've helped build category-leading brands by assessing the market dynamics and applying the right talent to create success in home improvement category marketing. Sometimes it takes developing a new channel strategy. Or defining a more sales-rich target through analytics.
Whether it's to launch a new product in the home improvement category or to give a mature building products brand a needed makeover, you need the right marketing tools and creative talent.
Brand Growth Strategy
Brands can grow; brands can contract. Finding the right strategy to achieve sustainable growth in the home improvement and building products category is what we do. Give us a challenge.
Identifying your best source of new customers and generating actionable leads is one of the specialties of Brunner. We create strategies for cultivating, capturing and qualifying leads for many clients in the home improvement and building products category. And we appreciate the power in providing a brand's dealers and contractors with prospects.
Home Improvement Research and Segmentation
Opportunities come from knowing each of your customer segments – DIY, DIFM, contractors, dealers, distributors, architects and home improvement retailers. Brunner collects and analyzes data, and profiles demographic trends and purchasing behavior to paint a vivid picture of your best customers and how best to reach them.
New Product Launches
Innovation and product extensions can invigorate a brand in the home category. Or it can be an expensive mistake. Brunner can help quantify the market potential and help guarantee a successful launch from channel partners to retail consumers.
Complex Channel Marketing Management
Every channel has their particular nuances and opportunities. Brunner has experience helping manage even the most fragmented channels whether it be 2-step distributors, mass, traditional supplier chains or building the online channel. We have an expertise in developing strategies that create channel harmony and understand the value of an omni-channel approach.
Big Data Analytics
Data is only as good as how you use it. Brunner is a leader at analyzing, slicing and applying the immense amount of market information out there. The power of data to inform, focus and measure your marketing efforts is an essential part of the Brunner home improvement marketing playbook.
Digital Strategy and Innovation
Home and building marketers tend not to be thought of as leaders in the digital space. But at Brunner, we've helped our clients assimilate and prosper in the emerging digital space. We help turn laggards into leaders.
Meaningful Target Profiles
Providing snapshots of your DIYer or DIFM customer and your most lucrative channels are essential to success. Matching the right message with the specific audience has been a winning strength for Brunner in the home improvement and building category.
Today, the most trusted source of information and advice is our friends. Influencing the discussion and promoting your brand in the social space is key to every category, and home building is no exception. Let Brunner show you how a social media strategy can be effective and measurable.
The world isn't going mobile. It is mobile. If your brand is playing catch up in the mobile space, we can help. The DIY and building product category is a perfect match for emerging mobile platforms. Let us show how we make mobile work for you.