Finding the Gold Right under Your Nose: Ignite your Warranty Database from its Idle Position
March 18, 2016
Maybe your brand is in a 2-step distribution channel and you lack a clear view of your end user. Or your dealer/contractor controls the relationship with your consumer. Or the sales volume at your big box channel is wonderful, but you have no idea who exactly is doing the purchasing.
On the surface, product warranty databases can be mundane. They’re a necessary legal tactic in case someone has a problem with your product. Best case scenario is that they’re never used, right?
But there is gold in those files. And our Home Enrichment team at Brunner has proof. We’ve activated warranty databases for our clients which have resulted in almost $12M in revenue from a single mailing. And we’ve used warranty data to identify and profile the very best and most profitable customers as a means to target new, like-minded prospects.