BRUNNER Partners with HIRI for Second Year and Shares Social Media Listening & Intelligence
September 27, 2017
We were delighted to showcase BRUNNER’s home category expertise and share our research-based insights about consumer behavior at the HIRI (Home Improvement Research Institute) conference. In addition data scientist Pat Stroh, Ph.D.’s presentation, Consumer Insights in a Data-Driven World, we debuted our social listening analysis for the home industry.
Home improvement topics create a large volume of conversation in social media. Home brands know it is beneficial to track and analyze these conversations in order to provide intelligence and insight for marketing, product development, customer service and a host of other reasons. For our partnership, we provide HIRI members with monthly social media listening reports across ten key home improvement categories.
Each report starts with a topic passion index chart like the one above that clearly compares the volume, net sentiment and passion intensity of conversations for each category. The index is followed by a summary of top observations followed by succinct yet insightful one-page reviews of each category.