The State of Home Enrichment
A roll-up-your-sleeves blog dedicated to discussing the changing landscape of marketing in the home-related category.
Social Media provides a Wealth of Insight on Consumers’ Home Improvement Activity
Dave Sladack | Mar. 6, 2018
People actually do talk about more than politics on social media, believe it or not. In fact, conversations about home improvement are one of the most...
Social Listening: An Ear in the Conversation
George Potts | Jan. 30, 2018
For our home enrichment practice, we track monthly social media listening data on 10 home improvement categories. Figures include the volume, net sent...
Data Science and the Customer Experience Revolution Hits Home
Shaun Quigley | Jan. 30, 2018
Widespread digital disruption has compelled companies in the home improvement category to think critically about their future and the competitive adva...
Thinking inside the (subscription) box
Jennifer Rignani | Jan. 12, 2018
Home brands fit nicely inside the subscription box concept. So what's the hold up?
Companies Can’t Innovate on Their Own: Open Innovation is the Answer
Rick Gardinier | Dec. 11, 2017
Many industries are starting to see benefits to building materials and technologies produced in sometimes completely unrelated industries. Smart and i...
Buying a Smart Home vs. Being Smart When Buying a Home
Steve Radick | Nov. 28, 2017
Millennials represent a demographic that has become synonymous with technology. They are said to have a dependence on social media, and a “when we wan...
Is Your Home Improvement Brand Ready for the Online Sales Experience?
Dave Sladack | Nov. 14, 2017
According to The NPD Group, the volume of home improvement products sold online is swiftly approaching $11 billion, a growth of 41% over last year. Bo...
To Leverage Benefits of Big Data, Close the Collaboration Gap
Steve Radick & Shaun Quigley | Oct. 18, 2017
One of the revelations I had when writing this article was that the hardest part of innovation is often the first step. It’s calling that meeting. It’...
BRUNNER Partners with HIRI for Second Year and Shares Social Media Listening & Intelligence
George Potts | Sep. 27, 2017
We were delighted to showcase BRUNNER’s home category expertise and share our research-based insights about consumer behavior at the HIRI (Home Improv...
Importance of Being There: Micro Moments for the Home Brand
Jennifer Rignani | Oct. 2, 2017
As published in Atlanta Business Chronicle. Like the process of remodeling a home, it starts with emotion and never ends. Maybe it’s the tired, swe...
The Garage: A Top Five Home Investment
Jennifer Rignani | Sep. 26, 2017
Happy Birthday, Garage! In celebration of the 105th anniversary of the invention of the garage, we’re thinking about the only place in the ...
The Danger in Relying Too Much on Algorithms
Steve Radick | Sep. 22, 2017
As published in HIVE and Builder. Brunner experts discuss the power of data and its impact on the home building industry Go to any marketing conf...
The Top Attribute a Leader Needs in a Future of Artificial Intelligence: People Skills
Dave Sladack | Sep. 11, 2017
As published in HBSDealer. In a not so futuristic world where robots and algorithms take over many tasks and jobs that were once accomplished by h...
Are You Poised to Take Advantage of Industry Change?
Steve Radick & Rick Gardinier | Aug. 23, 2017
The chief digital officer at Brunner, an independent marketing agency, shares his expertise and experience in building an innovation lab. As I disc...
For Builders, Technology Is the New Table Stake
Steve Radick & Shaun Quigley | Aug. 10, 2017
Outlining the risks and rewards to investing in technology. Want to get smart about the future of home tech? Walk into any Best Buy. It's all right t...
Companies Can Find Success by Solving Problems
Steve Radick | Aug. 2, 2017
The home building industry is poised to benefit from more innovation, big and small. Brands spend millions of dollars on innovation—establishing in...
The B2B Millennial Buyer: The New Decision-Makers in the Workplace…on Their Terms
Dave Sladack | Jun. 27, 2017
Earlier this year, I asked a national sales manager from a leading consumer brand to share his biggest challenge in 2017. His response - The buyers a...
Is “Made in America” Made for Millennials?
Dave Sladack | Jun. 21, 2017
For Millennials, “Made in America” remains a key product attribute, but only if it conveys a sense of quality. Millennials aren’t necessarily buying A...
There’s More Than One Way to Measure the ROI of a Remodel
Dave Sladack | Apr. 26, 2017
Want the best financial return on your next big ticket project to improve your home? Add insulation to your attic. For an investment of $1,343 you'll ...
The Smartest Home in America
Dave Sladack | Mar. 2, 2017
The Brunner Home Enrichment practice recently shared perspectives on “Smart Tech for the Home” with HBSDealer in their article here: The Smartest Home...
Smart Home-Tech Adoption: A Look at Who is Driving the Buying
Dave Sladack | Feb. 24, 2017
Would you pay $229 to replace your front door deadbolt lock with Smart Lock? How about $200 to trade out your garage door opener for one that you can ...
Influencing the Millennial B2B Buyer
Dave Sladack | Jan. 30, 2017
More and more, we see both brand and sales people try to find ways to relate to this emerging Millennial B2B buyer who is increasingly resp...
Brunner Creating 84 Lumber Super Bowl Ad
Dave Sladack | Jan. 10, 2017
Brunner is very proud to announce our upcoming creative work (also including PR, social media, and digital media) on behalf of 84 Lumber which w...
The Bonding Moment: How Home Improvement Brands Create a True Connection from the Start
Dave Sladack | Dec. 20, 2016
How Home Improvement Brands Create a True Connection from the Start Developing a bond. It’s crucial in so many areas of life. Whe...
The Evolving Behaviors of Homeowners: Millennials versus Gen Xers
Dave Sladack | Nov. 29, 2016
A version of this article originally appeared on Modern Builder & Design. Building or designing a new home? Here’s the playbook – open concept...
Gen Xers Are Homeowners Who Matter
Dave Sladack | Aug. 17, 2016
This post originally appeared in MediaPost’s MarketingDaily. My fellow Gen Xers, it’s our turn to be the hero consumer every home improvement brand w...
How do you “Do It?" Pt.3
Dave Sladack | Aug. 23, 2016
DIY vs. DIFM – 3rd in a series of how consumers approach home improvement projects
How do you “Do It?" Pt.2
Dave Sladack | Jul. 18, 2016
DIY vs. DIFM – 2nd in a series of how consumers approach home improvement projects Painting an interior room is a fairly “doable” first DI...
How do you "Do It?"
Dave Sladack | Jun. 30, 2016
DIY vs. DIFM - 1st in a series of how consumers approach home improvement projects Nike tells us to “Just Do It;” The Home Depot advocates “more doin...
Emerging Millennial Home Owner Panel
Dave Sladack | Jun. 8, 2016
BRUNNER is excited to announce the launch of our Emerging Millennial Home Owner Panel! Why? Have you ever seen something a brand did and wondered, “W...
Finding the Gold Right under Your Nose: Ignite your Warranty Database from its Idle Position
Dave Sladack | Mar. 18, 2016
Maybe your brand is in a 2-step distribution channel and you lack a clear view of your end user. Or your dealer/contractor controls the relationship ...
Use of Social Media For Homeowners Planning To Build a Home
Dave Sladack | Feb. 26, 2016
Brunner takes a look at how Social Media behavior of current homeowners changes as they plan to build a home. Below is our full video serious of...
From Selfies to Electrician Recommendations: Buying a Home Changes How You Use Social Media
Dave Sladack | Feb. 12, 2016
Anyone know a good electrician? What’s the best way to fix a leaky faucet? I’m retiling my foyer – do I really need to rent a tile saw? Anecdotally, w...
DIY Videos – The Good, the Bad, and the Ugly
Dave Sladack | Feb. 2, 2016
The weekend is rapidly approaching. You decide you’re finally going to tackle those pesky home improvement projects that have been on your list for mo...
Home Enrichment is Alive and Well with Homeowners
Dave Sladack | Dec. 3, 2015
Earlier this year, the Brunner Home Enrichment team developed and distributed this infographic via social media. It provides stats and facts around th...
Millennials – Redefining the "Starter Home"
Louis Sawyer | Nov. 11, 2015
Brunner examines the home-buying behavior of the emerging millennials, many of whom are buying their first homes and are redefining what the “starter ...
Millennials – the New DIYers
Louis Sawyer | Nov. 10, 2015
Confident in their home improvement learning and decision-making, Brunner explores the impact and behavior of the home-owning millennial generation as...
The Millennial Home Buyer has Arrived
Louis Sawyer | Nov. 9, 2015
The first segment of the millennial generation has arrived as home owners, and Brunner analyzes the emergence of this new consumer group as they reach...
A User's Guide to Cross-Channel Concepting
Shaun Quigley | Oct. 5, 2015
Our industry trades on ideas. Oftentimes, we compete to win or lose based on the quality of those ideas. Creative ideas. Media ideas. Social ideas. Bu...
Brunner Named as Agency of Record for Mitsubishi Electric Cooling and Heating
Steve Radick | Sep. 22, 2015
Agency strengthens home and building products portfolio ATLANTA (September 22, 2015) – Home energy giant Mitsubishi Electric announced today that the...
Sharing Our Way to Disruption: Who Will Become the Tesla or AirBnB of the Home Category
Steve Radick | Aug. 25, 2015
This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. As much as I hate shoveling snow, I can’t possibly justi...
