Partner, Chief Digital Officer Rick Gardinier Speaks at Artificial Intelligence in Marketing
Hosted by the Media Association of Pittsburgh, event focused on the evolution of AI
Pittsburgh, PA (June 14, 2019) – In this day and age, it is nearly impossible for the average marketer to not come in contact with artificial intelligence. Crazy, right? It can be something as simple as a product recommendation while browsing Amazon or perhaps something more behind-the-scenes like social sentiment analysis and audience targeting. And rather than being intimidated, marketers should embrace these experiences because ultimately, they’re designed to better serve their customer’s needs.
“AI is an overused buzzword to the point where it’s hard to determine what’s real and what’s hype. The entire field is moving so fast,” says Rick Gardinier, Brunner’s Partner and Chief Digital Officer. “It’s great to learn new things from the fellow panelists and event attendees as our organization continues to support a variety of needs for our clients.”
Speaking to these experiences and more, Gardinier participated in a wide-ranging discussion on behalf of the Media Association of Pittsburgh. Providing perspective on how brands and agencies alike can harness the power of AI, Gardinier tapped into his more than 25 years of experience.
“It’s interesting how the creative world and the tech world continue to collide,” says Gardinier. “I think due to the diverse group at this event, we were all able to walk away having learned something new.”
Throughout the discussion, the panel touched on a variety of topics focused on how AI has impacted a multitude of professional arenas, including marketing and even retail.
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.