Brunner Named Lead Agency for Lehigh Valley Health Network, Launches New Creative
Agency selected to lead marketing for Pennsylvania’s largest integrated health care system
Pittsburgh, PA (June 4, 2019) –Lehigh Valley Health Network, one of the largest integrated health care providers in Pennsylvania, serving patients from east of Harrisburg to just west of Philadelphia, recently announced Brunner as its lead agency partner. The health care provider currently operates in 8 counties in northeastern Pennsylvania across 8 campuses, 7 hospitals, 280 practice locations, and 3 specialty institutes.
Since the partnership began, Brunner has provided full-service marketing communications support, with emphasis on brand communications, as Lehigh Valley continues to grow.
“Brunner’s creativity, combined with a strategic approach to brand building, assured us their talent and skills are a great fit for the communications needs of our growing health network,” said Ed Dougherty, senior vice president, chief business development officer at Lehigh Valley Health Network.
As part of the collaborative partnership, the two organizations established and developed an integrated creative campaign, launching this week, that includes online, broadcast, print, radio, and out-of-home advertising in select markets. Titled “Partners,” the multi-channel creative demonstrates Lehigh Valley’s commitment is to its patients as their long-term health care partner.
“Throughout life, you have many partners. A business partner, travel partner, and so on,” added Dougherty. “We want patients to know that they should have a partner for the most important aspect of their life – their health – and Lehigh Valley is there for them in every step of their health care journey.”
View the campaign here:
With extensive experience working with health care clients, ranging from provider networks to pharmaceuticals, Brunner built upon its deep knowledge to drive progress for Lehigh Valley Health Network.
“Lehigh Valley really has been a terrific partner in bringing this campaign to life,” said Kevin Corfield, associate creative director at Brunner. “Their ask was to stand out in the category and deliver a meaningful, emotional message that focuses on their main priority: their patients. We’ve been working tirelessly together to achieve just that – and can’t wait to see how people respond.”
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.
Lehigh Valley Health Network includes eight hospital campuses – three in Allentown including the region's only facility dedicated to orthopedic surgery, one in Bethlehem, one in East Stroudsburg, one in Hazleton and two in Pottsville, Pa. Lehigh Valley Children’s Hospital, the only children’s hospital and Level 4 NICU in the region, provides care in more than 30 specialties and general pediatrics. Lehigh Valley Hospital–Cedar Crest has been recognized by U.S. News & World Report for 22 consecutive years as one of America’s Best Hospitals. Lehigh Valley Hospital–Cedar Crest, Lehigh Valley Hospital–17thStreet and Lehigh Valley Hospital–Muhlenberg are national Magnet hospitals for excellence in nursing.
The Lehigh Valley Cancer Institute is a formal member of the Memorial Sloan Kettering (MSK) Cancer Alliance.