Brunner Launches Innovative, Fully-Redesigned Website with Strong Women, Strong Girls
To support non-profit's ascent, agency modernizes online presence through updated messaging and mobile-first design
Pittsburgh (July 11, 2019) – Strong Women, Strong Girls (SWSG) isn’t your average non-profit organization. With an innovative organizational structure, unique programming and a multi-state footprint, SWSG is revolutionizing mentorship as we know it. And in order to continue to serve a record-number of program participants across Pennsylvania and Massachusetts, the organization recognized this year what is perhaps its largest untapped marketing opportunity: a dynamic website that matched its vigor.
While the design of the new website had to appeal to program participants in grades three through five, as well as their parents and families, it also had to be easy to access and use for college mentors, professional women and organizations engaging with the site. Brunner achieved this balance by first conducting experience and journey mapping to understand audience demographics, needs, and goals.
“Modernizing the digital experience of Strong Women, Strong Girls to support our larger enterprise is something we’ve focused on for several years,” said Jocelyn Horner, SWSG Co-President and Executive Director, Pittsburgh. “Collaborating with Brunner has enabled us to bring to life our vision for the website and will help us as we continue to grow and support more local girls in both Boston and Pittsburgh.”
As a strategic digital partner, Brunner worked closely with SWSG to conduct a full site audit, refine messaging, improve key functional areas, and optimize the blog experience to ensure whether you’re a program participant, parent, donor, volunteer or community leader, you exit the site having experienced the enthusiasm of SWSG.
“We felt we were a great fit for this partnership because we have phenomenal women leaders throughout our agency,” said Brunner’s UX Design Manager, Trish Duffy. “The UX designers who led the redesign are female, and it was an honor to be able to help Strong Women, Strong Girls elevate their message and continue to get the word out about their organization.”
In addition to serving as lead agency for the redesign, Brunner’s Director of Public Relations, Meredith Klein, is part of the regional board of directors in Pittsburgh and serves on the communications committee.
To learn more about Strong Women, Strong Girls, click here.
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.