Brunner Expands Home Category Dominance with National Cleaning Solutions Leader, Zep®
Agency lands contract to create brand identity, communications planning and creative
Atlanta, GA (November 5, 2018) – All too often, professional cleaners and customers requiring professional-grade cleaning solutions waste time and money by using inefficient products. But not to fret; that’s where Zep® comes in. A multifaceted brand with more than 80-years of industry-leading experience, Zep® is the trusted partner for professionals and consumers to get the job done right the first time. And while the company has an established stronghold in the professional marketplace, and customer loyalty is at an all-time high, Zep® recognized a growth opportunity to introduce their brand to a broader audience of professionals and consumers in the retail market.
“As we considered potential partners to help us reinvent our brand, we wanted to find an agency that were category experts and hungry to find a unique and bold voice for the Zep® brand,” said Gary Gastel, Vice President, Brand Management at Zep®. “We’ve found all of those characteristics in Brunner and can’t wait to continue to build our brand, together.”
As Zep®’s lead agency, Brunner will leverage its extensive category and channel expertise to develop a unique brand proposition, communications plan and creative leadership that reaffirms Zep®’s industry positioning while also introducing the brand to new prospects and channels nationally.
“Working with Zep® is a great opportunity for Brunner to do what we do best: craft compelling creative that distinguishes a brand from its competitors in the marketplace,” said Jeff Maggs, Brunner’s Managing Director in Atlanta. “We’re thrilled to work with such a well-respected, industry-leading brand and look forward to creating great work for Zep®.”
To learn more, please visit Brunner here.
ABOUT ZEP INC.
Zep is a leading innovator, producer, and distributor of maintenance and cleaning solutions for retail, food & beverage, industrial & institutional, and vehicle care customers. Zep brings a large portfolio of premium brands built over an 80+ year legacy of developing the most effective products trusted by professionals and consumers to get the job done right the first time. Zep’s retail division develops, markets, and sells products to professionals and consumers. Zep retail products are available at leading retail outlets like The Home Depot, Lowe’s, Ace Hardware, Menards, Amazon, and Walmart. Zep® is headquartered in Atlanta, Georgia.
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.