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Meredith Klein
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Brunner Brings the Super Fan to Life in New YellaWood® “Woodland’s Most Wanted” Campaign
Agency channels nature’s best builders to reinforce preference for YellaWood® brand pressure treated pine

Atlanta (March 18, 2019) – Beavers and humans – we have a few things in common. We build and we want to build with the best. So, how’s a beaver to resist the glory of YellaWood® brand pressure treated pine? In Brunner’s new campaign for client Great Southern Wood, and its YellaWood® brand of products, “Woodland’s Most Wanted,” it’s clear: they can’t.

An extension of YellaWood® brand pressure treated pine’s 2018 “For Five-Star Backyards.™” campaign, which featured award-winning commercials “Sketchpad” and “Boards,” these new adverts follow a team of rascally beavers and their plot to get their paws on the best pressure treated pine on the market in pursuit of their own five-star backyard.

“It’s one thing to see a five-star backyard and be inspired,” said Jeff Shill, creative director, Brunner. “But it’s much different when you’re able to unleash your own imagination. As a champion of better backyards, it makes sense the high quality of YellaWood® brand pressure treated pine would inspire expert builders of all kinds. Even those with buck teeth and leather tails.”

Brunner’s longstanding partnership with YellaWood® brand pressure treated pine has created a sustainable lineage of successful campaigns that maintain YellaWood® brand products' positioning as a leading brand contractors and homeowners turn to.

In collaboration with the client, the core Brunner team involved with this campaign included:

•   Chief Creative Officer: Rob Schapiro
•   Creative Director: Jeff Shill
•   Associate Creative Director: Silver Cuellar
•   Copywriter: Jonathan Banks
•   Account Director: Zak Cochran
•   Senior Account Manager: Nate Wachter
•   Account Manager: Alex Kotz

Brunner also worked with Framestore, Cut+Run, New Math and Fixer for production, editorial and sound services.

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