Media Contact:
Meredith Klein
mklein@brunnerworks.com
412-995-9648
Brunner and Client Deka Lash Produce the Lash Selector App, Furthering Partnership
Chosen as lead digital partner, agency successfully completes second project this year
Pittsburgh (August 20, 2019) – If you’re a beauty and lifestyle aficionado, you’ve heard of Deka Lash. In an age where informed beauty customers are looking to take more control over customization, Deka Lash has delivered upon this consumer trend with its new progressive web app, the Lash Selector. After first selecting Brunner as its agency in 2018, then embarking on a successful website refresh earlier this year, Deka Lash knew Brunner was the right collaborator to bring to life its vision for the Lash Selector.
Brunner leveraged the functionality of a responsive website with a more traditional app design to create a dream output: a progressive web app. This structure enabled evergreen technology while also creating a graceful user experience.
“Brunner’s understanding of our end users paired with a strategic approach to development, assured us their team was the right fit for our business,” said Greg Forsythe, Senior Director of Innovation and Brand Strategy at Deka Lash. “Getting to work hands on with Brunner allowed us to build upon the momentum from our website refresh to ensure a consistent experience within the tool and throughout our customers’ decision-making process.”
Since late last year Brunner has led a variety of Deka Lash marketing projects including a website user experience audit, which then evolved into video production efforts and a digital creative refresh ultimately setting the stage for the progressive web app.
“We’re always looking for the best solution based upon clients’ described request. And that’s what we did with Deka Lash,” said Trish Duffy, UX Design Manager at Brunner. “Optimizing this experience for the user, while not being limited by what Android or iPhone app platforms may require, enabled us to create something that was platform agnostic and dynamic.”
At present, the Lash Selector App is being used by both potential and current customers as well as professional lash artists across the country. Experience the app here.
ABOUT BRUNNER
Brunner is an independent marketing agency that creates powerful ideas for business and life. The firm operates at the confluence of Creativity, Data Science and Technology.
ABOUT DEKA LASH
Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists to the clients’ own lashes, providing a variety of looks and styles. The concept began franchising in 2016 and to date has 56 studios open in 23 states and in June 2019 began franchising internationally. In 2019, Deka Lash earned the rank of #138 on Entrepreneur Magazine’s Fastest Growing Franchise List. For additional information visit dekalash.com.