Brunner Acknowledged with an Award of Excellence at 2019 Silver Anvils
Brand Launch for The Home Depot Rental distinguished at the national level
Pittsburgh (June 27, 2019) – In 2018, Brunner was awarded a national Bronze Anvil by the Public Relations Society of America (PRSA) for its media relations efforts on behalf of 84 Lumber. Building upon that momentum, the agency was recognized again this year, as part of the Silver Anvils, for its brand launch with client The Home Depot Rental. Brunner and The Home Depot Rental received an Award of Excellence in the Content Marketing, Consumer Services category.
“It’s an honor to be recognized by PRSA at the national level with such an amazing partner like The Home Depot Rental,” said Brunner PR specialist, Jordan Mitrik. “The Silver Anvils is one of the industry’s most prestigious awards programs, so to get validation from the Society we’re pushing the boundaries and delivering creative campaigns is truly humbling.”
The winning brand launch began with addressing needs and changes within The Home Depot’s tool renting services. As the company acquired and evolved Compact Power Equipment Rental to The Home Depot Rental, there was a desire for a rebranding strategy to introduce the new organization and educate customers on the products and services offered. To deliver upon this ask Brunner created a full plan across channels to deliver a cohesive, consistent experience.
In addition to recognition by PRSA National, this campaign was also distinguished at the local level by PRSA Pittsburgh during the annual Renaissance Awards in January.
To learn more about the 2019 Silver Anvils, click here.
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.