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Increasing ROI by 162%

Bringing Emotion and Innovation to a Commodity

BACKGROUND

After a major acquisition, YellaWood’s advertising footprint increased by 200%.

“We had to rethink everything. Nearly two-thirds of our geography was new to us. We had new retail partners, new competitors, and new markets full of homeowners who had never heard of our brand.”
- CMO, James Riley

INSIGHT

The product is traditionally seen as a commodity. We identified a more relatable positioning that built on the growing trend of “outdoor rooms” designed by the customer.

STRATEGY

BRUNNER got home owners excited about building projects to create their own personal oasis through an engagement-driven, multichannel campaign. Centered on a Decklaration of Independence, we featured homeowners relaxing in their backyards, enjoying the fruits of their labor.

Results

  • ROI +162%
  • Brand awareness +127%
  • Brand consideration +153%

THE WORK

Up for more reading? Check out another case study.

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Brunner - Yellawood
Brunner - Dick's Sporting Goods

DREAM BIG


WORK HERE
  • Brunner - Facebook
  • Brunner - Twitter
  • Brunner - LinkedIn
  • Brunner - Pinterest
  • Brunner - Instagram
  • Brunner - YouTube

PGH

11 Stanwix St

5th Fl

Pittsburgh PA 15222

Directions

412.995.9500

ATL

1100 Peachtree St NE

Ste 550

Atlanta GA 30309

Directions

404.479.2200