Mitsubishi Case Study
Campaign Drives 100,000 Leads During
Prime Time
Redefining the category by changing the conversation
Challenge
After decades of double-digit share gains. Mitsubishi Electric had reached a point of slowing growth. The entire residential heating and cooling sector claimed their products perform in a revolutionary way.
Insights
But while the technology message resonated with early adopters, average homeowners were tuning out. Our purpose was to redefine the category to our client's advantage.
Strategy
Homeowners don't want tech. They want comfort. They don't seek out ductless cooling and heating systems; they look for solutions that address their personal comfort need.
Results
We helped Mitsubishi Electric redefine the category by changing the conversation from "ducted" and "ductless" to zoned comfort.
We let homeowners know they could control their own comfort.
Early metrics prove our approach is working.
THE WORK
Case Studies
Changing Perceptions of a Global Brand and Driving Awareness
New strategy for an iconic American nonprofit doubles donations
View Case Study
Live Action Campaign Confronts Devastating Issue
7 million+ impressions boost awareness of nonprofit mission
View Case Study
Reinventing a brand and capturing #1 Share
Mining consumer insights to drive brand awareness
View Case Study
Achieving 5x ROI and Quadrupling Engagement
A disciplined, dynamic approach to social media marketing supports aggressive growth
View Case Study
Digital Performance Marketing Increases Orders by 751%
Paid campaign efficiency soars
View Case Study
Using Emerging Tech to Find a New Audience
An enhanced market presence requires digital strategy
View Case Study
An Iconic Brand Needed Relevancy
Unearthing a large market opportunity redefined the future of the brand.
View Case Study
Unique Approach to Commodity Market Yields Millions in New Revenue
New market, unknown brand, big results
View Case Study