To elevate the brand in a crowded marketplace.
Smiling doctors and appreciative patients are table stakes in this industry. In a vulnerable time, customers want a real connection with their health provider.
To break the industry conventions and create an emotional connection in a new way - by showing life partnerships. All building to the brand reveal; ‘Your Health Deserves a Partner Too. Lehigh Valley Health Network.’
By capturing a suite of assets during the TV shoot, we created an integrated, regional campaign that included all the key consumer touchpoints with TV, video, outdoor, print and digital.
This not only elevated brand recall but became a rallying call within the health network.