Huffy Case Study

Reinventing a brand and capturing #1 Share

Mining consumer insights to drive brand awareness

Challenge

Huffy is a well-known kids' bicycle brand, but awareness drops significantly for their adult products. While moms had been flocking to spin, zumba and yoga classes in recent years, there was less interest in riding bikes that actually get them somewhere.

Insights

Our purpose was to capture "Moms" - and market share.

Strategy

Moms just need a little reminder of how much fun it is to ride a bike.

Results

Give moms a reason to get back on a bike again and encourage them to ride through puddles, not around them. Because along with buying for themselves, moms are key influencers for the rest of their family. Within 18 months, our client became the market share leader in the cruiser category.

THE WORK

Case Studies