Field & Stream Case Study
Achieving 5x ROI and Quadrupling Engagement
A disciplined, dynamic approach to social media marketing supports aggressive growth
Challenge
Field & Stream Shop, a division of Dick’s Sporting Goods, was looking to elevate their social media marketing efforts in support of their aggressive growth strategy.
Insights
Establishing well-defined objectives for social presences as well as a distinct publishing mission, content pillars and personas to guide the content creation was key to success.
Strategy
We developed a long-term comprehensive social media and brand publishing strategy directly supporting the consumer journey and assessed by clear KPIs.
Results
- Organic reach increased 80%
- Facebook engagement improved 158% to 9.8%,1MM plus Likes, Shares and Comments
- Twitter engagement up 80%
- Facebook CTR 2.35%
- 5x ROI on paid social media
- Tripled the use of #wheretraditionsbegin
- 500% follower increase
THE WORK
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